Veerle is striving for a world where everyone chooses delicious and healthy food that is good for all humans, animals and the planet. She does this with her company ProVeg, a food awareness organization working to transform the food system by replacing conventional animal-based products with plant-based and cultured alternatives. They raise awareness for the benefits of a plant-based diet, and make it easier for you with their ‘Veggie Challenge App’, which companies can use to assist their staff in making better food choices.