Food and the city
Huberts Food

Huberts' Food

Food Pioneers #5 | Summer 2023

Huberts’ Food is a family business that has been around for over 100 years. They have devised a protein enriched ice cream with 10 gram of protein per 90 gram cup that is manufactured following a traditional family recipe. Their mission is to prevent malnutrition among elderly. As a team, they want to do good with food. How? By strengthening one’s body and mind with responsible treats.

They mainly focus on creating social impact by preventing malnutrition & boosting recovery. Their business model is B2B in the (Dutch) health sector: they sell to wholesalers active in the health sector that deliver to health institutions like hospitals and rehabilitation centers (not nursing homes, on account of their limited food budgets).

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