Food and the city
Green Bakers

Green Bakers

Food Pioneers #5 | Summer 2023

Green Bakers sells vegan baking mixes, spice mixes and sauces B2B and also directly to customers through their webshop. Run by Wendy Luong, their mission is to stimulate intercultural connection and celebrate cultural diversity in Dutch society. They aim to show and convince second and third generation East-Asian immigrants in the Netherlands that instead of choosing one or the other, they can embrace the mix of the two cultures – it is after all unique. Their current business model consists of selling food (baking mixes, spice mixes, sauces) and non food (kitchen and dining equipment) directly to consumers through their webshop. Their food is also sold in a number of Dutch toko’s.

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